SUPASAWA:
ENGAGING SPECIALIZED PROFESSIONAL AUDIENCES
SUPASAWA is a 'super-sour' non-alcoholic mixer providing that much needed tart and sour bite to cocktails. A blend of 5 food grade acids it delivers a consistent, cost effective, sustainable alternative to citrus fruit.
SUPASAWA required access to influential mixologists but also scale via national accounts. We executed a 3 phase approach, firstly unlocking bartender focused retail, followed by building awareness with influential mixologists, before finally converting this foundational momentum to high volume sales via Canada's largest national account group, 'Recipe Unlimited'.
WHAT WE DO
OCEAN FREIGHT
Seamless global logistic managemen.
B2B DISTRIBUTION
Curated impactful distribution
MARKETING
Brand planning & execution
WAREHOUSING
Stock management & order fulfillment
B2C SALES
Direct to consumer infrastructure
STRATEGIC PLANNING
Established strategies for growth
WEB DEVELOPMENT
E-commerce management
SOCIAL MEDIA
Channel planning & management
ON-TRADE MANAGEMENT
Unlocking influential lighthouse accounts
UNLOCKING SPECIALIST RETAILERS
Phase 1: unlocking access to influential lighthouse retail accounts were bartenders shop.
This provided both the authentic sense of 'discovery' as well as providing opportunities to connect with and educate bartenders via our trusted retailer network.
CHANNEL PARTNERS
ENGAGING MIXOLOGIST AMPLIFICATION
Phase 2: mixologist engagement and endorsement.
In order to build authenticity and credibility we unlocked bartender endorsement via our network of influential and industry respected mixologists across Canada.
This established SUPASAWA as a 'must have' item for bartenders and in return this opened a network of tastemaker bars across the nation regularly utilizing and continuously endorsing the product.
NATIONAL REACH & VOLUME
Phase 3: Maximizing volume
Next we focused on conversion of awareness and adoption by influential bartenders, into large scale volume opportunities.
We achieved this by securing Canada's largest bar/restaurant group 'Recipe Unlimited'. More specifically we worked in partnership with the groups beverage director to incorporate SUPASAWA into their new national signature draft cocktail 'Route 78' available at all 88 locations of Kelsey's casual dining restaurants.
WHAT OUR CLIENTS SAY
“Put simply, The UNKNOWN Agency seamlessly get the job done. From day one it was like having our own satellite office in Canada”
Paul Bradford, UK
International Sales Director
Franklin & Sons
“We knew quickly that we had the right partner. The UNKNOWN know the market and in a nutshell they know what it takes to succeed”
Rupert Holloway, UK
Founder & CEO
Conker Spirits
“The UNKNOWN made the process of breaking into a new export market as painless as possible at every step along the way"
Aidan Mehigan, Ireland
Founder & CEO
Natterjack Irish Whiskey
“Canada is an important export market for us. The UNKNOWN came highly recommended by our consulate, and we couldn't be happier”
Rubina Tyler-Street, UK
Co-founder & CEO
Curio Spirits
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