FRANKLIN & SONS

FRANKLIN & SONS:

FROM GRASSROOTS SALES TO NATIONAL VOLUME

Established in London England in 1886, the award winning Franklin & Sons combines the finest quality ingredients to bring you great-tasting drinks. From tonic water, to sodas, to pre-mixed cans they have it all. Their heritage is rooted in a rich history of creating innovative tastes that are perfect to mix or drink on their own.

Franklin & Sons required a one stop, total business management solution. From transatlantic shipping, to warehousing and stock management, as well as direct to consumer e-commerce solutions, we do it all.

WHAT WE DO

OCEAN FREIGHT

Seamless global logistic management

B2B DISTRIBUTION

Curated impactful distribution

MARKETING

Brand planning & execution

WAREHOUSING

Stock management & order fulfillment

B2C SALES

Direct to consumer infrastructure

STRATEGIC PLANNING

Established strategies for growth

WEB DEVELOPMENT

E-commerce management

SOCIAL MEDIA

Channel planning & management

ON-TRADE MANAGEMENT

Unlocking influential lighthouse accounts

ESTABLISHING TRADE AWARENESS

Phase 1: Building targeted trade awareness

In order to establish Franklin & Sons as a credible contender within the premium soft drink market we launched initial trade communication at SIAL, the largest food innovation trade show in Canada.

BRAND PARTNERS

LEVERAGING STRATEGIC PARTNERSHIPS

Phase 2: Elevate awareness via strategic partnerships

In order to increase consumer reach and awareness, we delivered strategic partnership opportunities for the brand. Partnership with the Campari Group meant that value add bottles of Franklin & Sons tonic we available alongside Bulldog gin in liquor stores from coast to coast,

To further enhance awareness we unlocked a full national sampling campaign introducing over 100K new consumers to the Franklin & Sons brand with our SKYY vodka summer cocktail program executed in lighthouse bars across Canada's 5 largest provinces.

UNLOCKING NATIONAL REACH

The next phase was conversion of regional availability and national awareness, into full national grocery reach..

We achieved this by managing Franklin & Sons full integration into the GS1 system, followed by unlocking buyer commitment from Canada's largest grocery group 'Loblaws'.