FLUÈRE:
ALCOHOL FREE SPIRITS, MADE FOR COCKTAILS
Fluère is an award winning, alcohol-free distilled spirit produced in Holland that allows consumers to enjoy all the flavour complexities and rituals of their favourite spirits, minus the alcohol. Made using state of the art hydrosteam distillation, Fluère bursts with carefully selected botanicals that deliver a complex yet balanced taste.
Fluère required a one-stop, total business management solution. From transatlantic shipping, to warehousing and stock management, direct to consumer e-commerce sales, as well as B2B sales and distribution, we do it all.
WHAT WE DO
OCEAN FREIGHT
Seamless global logistic management
B2B DISTRIBUTION
Curated impactful distribution
MARKETING
Brand planning & execution
WAREHOUSING
Stock management & order fulfillment
B2C SALES
Direct to consumer infrastructure
STRATEGIC PLANNING
Established strategies for growth
WEB DEVELOPMENT
E-commerce management
SOCIAL MEDIA
Channel planning & management
ON-TRADE MANAGEMENT
Unlocking influential lighthouse accounts
SECURING LIGHTHOUSE DISTRIBUTION
Establishing the right distribution infrastructure for your business can be a daunting task, especially in a new export market. We unlock access to influential lighthouse accounts that are then leveraged to increase awareness and distribution.
From globally recognized icons like the CN tower, the Fairmont hotel group and even the historic Hudson's Bay Company, through to 'in the know' tastemaker bars, restaurants and private members clubs. We've got all the angles covered.
DISTRIBUTION PARTNERS
UNLOCKING DTC SALES
DTC channels are an important opportunity for Fluère to build a lifetime of value from consumers. This is achieved by garnering direct shopper insights which allow us to tailor each personalized shopping experience.
The Fluère web-store allows consumers to learn more about the brand, elevating awareness. The beauty is that it also offers consumers an immediate and low friction opportunity to convert interest directly to sales revenue.
ELEVATING AWARENESS
Driving awareness via PR and broadcast media partners allows us to reach a nationwide audience. We work with a network of traditional and new media providers nurturing relationships to maximize communication opportunities.
From implementing a 'people as media' approach, partnering with influential bartenders and mixologists, we develop authentic and grassroots programs, through to full traditional ATL broadcast campaigns. We do it all in house to minimize friction and maximize reach and impact.
WHAT OUR CLIENTS SAY
“Put simply, The UNKNOWN Agency seamlessly get the job done. From day one it was like having our own satellite office in Canada”
Paul Bradford, UK
International Sales Director
Franklin & Sons
“We knew quickly that we had the right partner. The UNKNOWN know the market and in a nutshell they know what it takes to succeed”
Rupert Holloway, UK
Founder & CEO
Conker Spirits
“The UNKNOWN made the process of breaking into a new export market as painless as possible at every step along the way"
Aidan Mehigan, Ireland
Founder & CEO
Natterjack Irish Whiskey
“Canada is an important export market for us. The UNKNOWN came highly recommended by our consulate, and we couldn't be happier”
Rubina Tyler-Street, UK
Co-founder & CEO
Curio Spirits
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